Challenge:
- Optimise return on real estate assets
- Improve penetration of the affordable homes segment in a cost-effective way
Approach:
- Quramo Advisory reviewed local sector, including regulation and lessons from other parts of Africa
- Conducted focus group discussions
- Segmented the market
- Reviewed competitor products in the market-place
- Refined information into a digestible format for strategy session facilitation
Value Provided by Quramo Advisory:
- Q Advisory reviewed the competitive landscape, conducted focus groups, created personas for each market segment and developed a robust marketing strategy that articulated the value proposition and positioning statement for the business
- The client was in a better position to apply a renewed and articulated understanding of the client to decision making across the organisation
- Q Advisory also presented a marketing strategy as a means to communicate the business’ customer strategy to our other colleagues across the business, in a consistent manner
- The clearly articulated our value proposition and positioning statement were translated to actionable initiatives for various units/departments
- The strategy session facilitated by Q Advisory, was served as a forum for senior management to jointly embark on a journey of corporate self discovery and arrive at a unified approach for proceeding to their desired end-state at the same time
- The client is now in a better position to demonstrate a consistent understanding of the organisation’s reason for existence with an unequivocal and intensified sense of conviction
Client Benefits:
- The client now has viable real estate project concepts tailored to market needs for immediate implementation
- Various constituents within the client organization now have a unified commitment to the business approach for market penetration of the affordable homes segment