Challenge:
- As part of the aim to meet the need for hygienically packaged food, the business required strategy implementation to start up a food production business for a limited range of food items
Approach:
- Q Advisory reviewed local competing products and consumer tastes for the various products
- selecting the products as well as distribution outlets
- Development the pricing model the pricing and roll-out plan for the brand strategy execution
Value Provided by Quramo Advisory:
- Reviewed the needs of retailers and executed distribution plan within Lagos state
- Reviewed consumer needs and prioritized key buyer values, of which portability was the most important
- Created supply chain framework and set standards for vendor/supplier management along the supply chain
- Sourced and created a short list of approved suppliers
- Developed a regulatory and compliance structure
- Developed key brand elements
- Created and executed promotional framework to create awareness amongst retailers and consumers
- Developed the packaging strategy to fulfil user friendliness requirements without compromising regulatory specifications
- Sourced for equipment for all stages of the production process
Client Benefits:
Benefits realized by the client include reshaping the legal mandate to support the implementation of more robust framework, that is, capable of responding to new trends as well as the pressures of the evolving new operating market.