Course Rationale:
We often learn the most crucial lessons in customer service excellence when it is far too late, competition has moved ahead and clients have been lost. Delivering exceptional customer service can, however, be used as a formidable source of competitive advantage, with the right level of commitment.
Essentially, in this increasingly intense competitive environment, there is a critical need to insulate customers from competition by ensuring that their disposition evolves from a level of ‘basic satisfaction’ to ‘delight’.